![]() If Apple Vision becomes mainstream, like several other products, it can completely change how we interact at work and in our private lives.Īnd I am not sure if it will be for the better. It was great from a tech perspective and scary, deeply scary, from a human perspective. Honestly, I was unsure if I was watching a product release or a new sci-fi movie. What you can't do is disregard what they have done because the results so far are unquestionable in terms of corporate success.Īnother point about innovation is the Apple Vision, released last month. Today almost every product you buy comes in nice packaging. They transform a product like a phone into luxury, a symbol of status, quality, and sophistication. It aims to mirror the sophistication of the product that is inside it. ![]() Now, when you open the box of an iPhone or an AirPod, you get stunned by the design of the box, the way the product is neatly presented, and even the texture of the box itself. Opening the box was more of a "get rid of the stuff" process than an experience. They always came in a cheap brown box with no charm, sophistication, or surprise. ![]() As a symbolic example, I always remember buying computers in the past. Something that completely breaks expectations. This valuation reflects the excitement of recent iPhone sales and the introduction of Apple's Vision Pro mixed-reality headset, which will be released early next year.īut what does Apple's valuation have to do with this newsletter, project management, and initiatives?įrom the company's first product called Apple 1, a motherboard with a processor and memory invented and built by Steve Wozniak, one of the founders of Apple, to the Apple Vision, Apple's most recent release, they demonstrate an incredible focus on building something that people do not expect. Recently, Apple stock closed at a high of $193.97 per share, putting it at a market capitalization of $3.05 trillion. Imagine one thing, every single product or service sold in Brazil, every car, every house, every single barrel of oil, every salary, everything produced in one year by 250 million people is not enough to buy 50% of Apple's shares. To put it into perspective, this is more than 10% of the USA's GDP, two times the GDP of Brazil (the country where I was born), and almost 12 times Portugal's GDP (my home country). Apple recently crossed the 3 trillion-dollar mark to become the world's most-valued company.
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